WHAT SALON OWNERS WANT;
THE BRANDS YOU STOCK
ELEVATE YOUR BRANDS UNDERSTANDING
OF SALON OWNER NEEDS
ABOUT THE REPORT
Are you looking to elevate your brand's position in the professional beauty industry? Inside Industry has conducted an industry first, nationwide survey, gathering invaluable data from 350 salon, spa, and clinic owners across Australia. This comprehensive research represents over 1% of the country’s professional beauty businesses and provides unmatched insight into the preferences, challenges, and needs of the market.
With this data, B2B brands—whether established or entering the Australian market - can gain a competitive edge by aligning their strategies with the expectations and desires of salon owners. From brand positioning to marketing and operations, our findings provide actionable recommendations to drive maximum market penetration, enhance reputation, and streamline business success.
Don’t just participate within the industry - lead it.
CONTENTS
The report provides a comprehensive analysis of insights gathered from 350+ salon, spa, and clinic owners across Australia, offering a detailed understanding of the professional beauty and aesthetics industry. It explores critical aspects such as brand stocking trends, investment priorities, training and business development support, communication preferences, and the types of marketing collateral business owners value most. By capturing the needs and behaviours of salon owners, the report serves as a vital resource for B2B brands seeking to succeed in the Australian market.
Key findings reveal that 44.4% of business owners stock three or more brands, underscoring the decline of brand exclusivity as salons diversify to compete with major retailers like Adore Beauty and Mecca. Loyalty programs and volume discounts were deemed highly important, with 56% rating them 5/5, while therapist incentives followed closely, though with more varied responses.
Online ordering capabilities (57%) and online training (71%) topped the list of essential support tools, emphasising the shift towards digital convenience. Communication preferences leaned heavily towards email (76.9%), while Facebook-based stockist communities (59%) emerged as a key secondary channel. Tangible assets like promotional bags and retail shelf talkers were the most requested, while in digital collateral, product images and social media tiles were top priorities.
This data not only highlights the evolving priorities of salon owners but also provides actionable insights for brands to better align their offerings, messaging, and operational strategies to meet the demands of the professional beauty and aesthetics industry.
MAKING THE MOST FROM DATA INSIGHTS
This report can be a useful resource in a variety of business situations. Your brand might like to utilise this report in the below scenarios where leveraging its insights can drive impactful decisions and strategies:
Strategic Planning Sessions
Use the report to inform your brand strategy by aligning your offerings with the needs and preferences of salon owners.
Board Meetings
Present the report to stakeholders or executives to provide a clear understanding of market trends and stockist needs.
Leadership Team Training
Equip your team with insights on what salon owners value most to refine their pitches and improve stockist acquisition.
Marketing Campaign Development
Inform the creation of targeted marketing strategies that resonate with salon owners.
Product Development and Launches
Ensure that new products and services align with salon owners' expectations and operational needs.
Industry Events and Networking
Strengthen your position at trade shows, expos, and networking events by showcasing how your brand meets the priorities revealed in the report.
Partnership and Collaboration Opportunities
Identify potential partnerships or alignments with other brands or organisations.
Continuous Improvement Reviews
Assess your current operations and identify gaps where you can improve alignment with stockist preferences.
Investor or Stakeholder Presentations
Demonstrate your brand's alignment with industry needs to secure investment or stakeholder buy-in.
By using this report in these scenarios, you can ensure that your strategies are data-driven, relevant, and poised to meet the expectations of the professional beauty market.
WHO WE ARE
Inside Industry is a B2B consulting agency, lead by Tamara Reid.
We speak the language of the professional hair beauty and aesthetic industry, through an intimate understanding of the professional landscape, via unmatched insights and expertise.
Stop guessing from the outside, let us accelerate your brand, inside industry.
