As more female clients are becoming aware of their movement through menopause, the demand for skincare tailored to peri- and post-menopausal skin has surged demand from Skin Therapists. This rapid trend focuses on addressing the unique needs of the skin during this transition, characterised by a natural decline in oestrogen, which can lead to dryness, reduced elasticity, sensitivity, amongst a myriad of others. Skincare brands and professionals are now attuned to these needs, developing products and strategies that empower women to embrace the changes in their skin with confidence and care. Key players like Evidence Skincare (ESK) and Emepelle are at the forefront of this movement, with industry leaders like Chiza Westcarr, setting the stage for holistic support through initiatives like her upcoming conference, Thriving Through Menopause.
Two standout brands are leading the charge with advanced, scientifically formulated skincare for menopausal and peri-menopausal women.
Evidence Skincare (ESK) has become a brand to watch due to its commitment to science-backed solutions. The brand’s formulations are designed to enhance skin health and resilience by addressing the hormonal shifts that come with menopause. ESK is particularly known for its focus on delivering active ingredients that support collagen production and skin hydration, which tend to decrease as oestrogen levels drop. Their products incorporate key ingredients like vitamin A (retinoids) and peptides, targeting skin elasticity and reducing visible signs of ageing.
Emepelle, another leading brand, is the first skincare line specifically formulated with MEP Technology®, a unique approach that safely mimics the effects of oestrogen on the skin without hormonal involvement. This technology is a game-changer for menopausal skin, stimulating collagen production and providing hydration, reducing wrinkles, and restoring luminosity. Emepelle’s highly specialised formulas have received praise from skin therapists and clients alike, making it a preferred choice for women navigating skin changes brought on by hormonal fluctuations.
While innovative products like those from ESK and Emepelle are essential, industry leaders also recognise the importance of education and awareness in managing skin changes through menopause. No doubt you're already familiar with Chiza Westcarr, a trailblazing figure in the skincare and wellness space, is pioneering this conversation with her upcoming symposium, Thriving Through Menopause. The event will delve into the science of menopausal skin health and offer insights into holistic solutions for skincare, wellness, and overall empowerment for treating practitioners.
Westcarr’s symposium aims to equip skincare professionals with the knowledge needed to support their clients as they go through menopause, discussing everything from ingredient choices to lifestyle recommendations. By integrating skincare and wellness education, Westcarr encourages a balanced approach that reflects the needs of mature women’s skin.
As demand for peri- and menopausal skincare grows, brands and professionals are working together to ensure clients can access products and knowledge that support them through these natural life changes. With brands like ESK and Emepelle setting new standards in menopausal skincare and advocates like Chiza Westcarr creating spaces for education and awareness, the industry is witnessing a transformative shift. The professional beauty community is now empowered to help clients feel confident and radiant at every stage of life.
This trend signals a new era for beauty, where age inclusivity and evidence-based solutions take centre stage, enabling professionals to meet the unique needs of an ageing population and cater to a growing market that values skincare aligned with every life phase.
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