As 2024 draws to a close, one thing is clear: this has been the year of launches. With innovation at an all-time high, brands have released cutting-edge technologies, advanced formulations, and entirely new product lines, setting new benchmarks for professionals and clients alike.
Here’s a closer look at the standout launches of the year that are shaping the future of the hair and beauty landscape.
INSKIN Cosmedics: INSKIN Co
INSKIN Cosmedics expanded its portfolio with the launch of INSKIN Co, a new range tailored for beauty professionals seeking streamlined solutions for modern skin concerns. The brand emphasises versatility and efficacy, delivering results-driven products that simplify the professional's toolkit while elevating the client experience. In a somewhat controversial move, they set every product at a $55 price point, which sure kept the industry on it's feet. Founded by none other than Maria Enna-Cocciolone, who is also the founder of O COSMEDICS and GINGER&ME, makes the first Australian woman to create and launch three professional skincare brands from scratch.
Aussie Medi Tech: Accure Acne Laser
The acne treatment market received a helping hand with Aussie Medi Tech's Accure Acne Laser, a TGA-approved device designed to deliver targeted results with minimal downtime. Acne continues to be one of the most common and challenging skin conditions therapists face in the treatment room, and this laser promises to bridge the gap between effective treatment and client comfort. Equipped with advanced thermal imaging sensors, the ACCURE laser handpiece automatically targets and controls pulses of laser energy to the treatment area. This creates a wide and efficient treatment zone, delivering pinpoint damage to the target chromophore the sebaceous gland, a critical component of acne pathophysiology. This launch underscores the growing demand for device-led solutions in clinical aesthetics, and the before and after photos are impressive to say the least.
Simka: SPF Innovations
Simka made waves in 2024 with the launch of three new SPF products that cater to different client lifestyle needs. Each formula combines a mineral-based formula with an organic photostabiliser to enhance UV filter and antioxidant effectiveness. The SPF products sit alongside their already industry loving Alpha Omega-3 Soft Gels and Bio-cellulose masks. Simka’s innovation reflects the industry’s growing focus on multifunctionality, providing professional-grade products that meet both client and therapists expectations for product performance.
Hydrafacial: Hydralock HA Booster
Hydrafacial introduced its Hydralock HA booster, designed to provide unparalleled hydration. Clinically proven to increase hydration by three times, the formula helps plump and firm the skin, delivers 24-hour moisture and reduces the appearance of wrinkles by 63% after just one treatment. The product itself has become a well-known brand client-side, which is pushing facials by request into the professional beauty industry - a huge win for salons feeling the slower speed of the economy.
Dyson: Airstrait
Dyson continued to revolutionise the professional hair industry with the release of the Airstrait, a tool that straightens hair without the need for extreme heat, taking hair from wet to straight in 25% less time. This innovation aligns with the industry's shift towards sustainable and hair-friendly technologies, giving professionals a tool that delivers salon-quality results while minimising hair damage. Dyson’s Airstrait is yet another example of how technology can redefine professional styling tools.
Synergie Skin: Synternals
Synergie Skin expanded its offering with the launch of SynTernals, a range of internal supplements designed to support skin health from within - something skin therapists have been preaching for years. With ingredients targeting inflammation, hydration, and overall skin resilience, this launch addresses the growing trend of holistic beauty. Now, not only can therapists talk about vitamin B from a topical perspective, it's also an easy in conversationally, to include it internally too. Synternals underscores the industry's acknowledgment that treating skin starts from the inside out, offering professionals and clients a 360-degree approach to skin health.
What sets 2024 apart is not just the volume of launches but the strategic alignment of these products with industry trends. From device-led solutions to multi-functional skincare and tools that merge technology with sustainability, this year has been a testament to the beauty industry's resilience and adaptability.
For professionals, these launches present an opportunity to differentiate their services, attract new clientele, and stay ahead in an increasingly competitive market. For clients, they mark the promise of better, more effective solutions tailored to individual needs.
As we look ahead to 2025, it will be truly interesting to see how these innovations evolve and inspire further advancements in the professional hair and beauty industry. One thing is for certain: the bar has been set incredibly high.
What were your favourite product launches of 2024? Let us know your thoughts below!
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