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Rachel Diaz Acne Education Manual
Date
October 2024
Location
Melbourne, Australia
Marketing & Promotional Launch Strategy
Content Direction
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Inside Industry collaborated closely with Rachel Diaz c/o Love Beauty Skin Clinic, to elevate the launch of her Acne Education Manual, positioning her as a leading specialist in acne education.
As part of the Marketing and Promotional Launch Strategy, Inside Industry developed targeted messaging and a strategic rollout plan that resonated with skin therapists looking to expand their expertise in acne treatment. The team provided Content Direction to create engaging, informative materials that highlighted Rachel’s unique approach and extensive knowledge, enhancing her connection with the audience.
Through comprehensive Tracking and Reporting, Inside Industry monitored engagement metrics, campaign performance, and audience feedback, refining strategies to ensure maximum impact. This meticulous approach reinforced Rachel's brand authority, boosted visibility for her manual, and drove meaningful interactions with her ideal audience.
Outcome:
2 x sales launch week
2 x online media published
1 x print media article