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NEWS | A LOOK INSIDE THE INDUSTRY


Why B2C PR & Advertising Agencies Won’t Help You Gain Stockists
B2C PR won't land you stockists. B2B is a different world—relationships, relevance, and real results are what truly count.
Tamara Reid
24 hours ago3 min read


Why, Where and How Fractional Careers in the Professional Beauty Industry will Play Out in 2025
Firstly, if you've not heard of Fractional (or portfolio) careers yet, then let us introduce you. Not a new concept, we've just been calling
Tamara Reid
Jan 243 min read
25 views
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What the TikTok Ban Means for Hair and Beauty Brands
The clock is ticking for TikTok in the United States. A looming January 19th deadline could see the popular social media app banned nationwi
Tamara Reid
Jan 202 min read
7 views
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How Hair and Beauty Brands Can Use AI to Transform Their Business in 2025
In 2025, artificial intelligence (AI) is no longer just a buzzword; it's a tool for B2B brands to enhance operations, strengthen stockist re
Tamara Reid
Jan 203 min read
8 views
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What Hair and Beauty Brands Can Learn from Mecca’s Cost-Per-Wear Campaign Cancellation
The 50-Cent Face is a perfect example of how easily brands can lose trust when their claims don’t hold up under the magi-lamp. In our indust
Tamara Reid
Jan 163 min read
120 views
1 comment


The Rise of Live Commerce in the Hair and Beauty Industry: Transforming the Way Clients Shop
Live commerce is revolutionising the way consumers engage with brands, particularly in the hair and beauty sector, where product demonstrati
Tamara Reid
Dec 16, 20244 min read
22 views
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