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NEWS | A LOOK INSIDE THE INDUSTRY


Why B2C PR & Advertising Agencies Won’t Help You Gain Stockists
B2C PR won't land you stockists. B2B is a different world—relationships, relevance, and real results are what truly count.
Tamara Reid
1 day ago3 min read


The Beauty Pit Stops at the F1 Australian Grand Prix
Beauty met speed at the Melbourne F1 with luxe activations from Shark Beauty, MeccaMax & Elemis, blending glamour & efficiency on track.
Tamara Reid
Mar 172 min read
13 views
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A Retrospective Analysis of Adore Beauty’s First Retail Store
Adore Beauty’s first store met expectations but lacked uniqueness. More brand identity, live commerce, and activations could elevate it.
Tamara Reid
Feb 33 min read
256 views
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What to Consider Before Exhibiting at a Hair Festival or Beauty Expo in 2025
Exhibiting at a major event like Hair Festival or Beauty Expo Australia is an exciting opportunity to showcase your brand, connect with indu
Tamara Reid
Jan 133 min read
6 views
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Events Brands Should Consider Partnering with in 2025
As 2025 starts making it's mark, the professional beauty and aesthetics industry is gearing up for a year packed with opportunities for bran
Tamara Reid
Jan 63 min read
48 views
1 comment


Not Another Shit Sales Conference
The annual company conference is a cornerstone for many hair and beauty brands, bringing together internal sales, education, and leadership
Tamara Reid
Nov 18, 20242 min read
112 views
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