A well-designed customer loyalty program is a powerful tool for B2B brands looking to strengthen their relationships with stockists, retain their most valuable partners, and increase their average spend. By implementing a tailored loyalty program, you can reward your stockists for their ongoing business, encourage repeat purchases and foster brand loyalty.

 

This program can be structured to offer exclusive benefits, such as tiered discounts, early access to new product launches, and special incentives for reaching certain spending thresholds. Not only does this create a more engaging and rewarding experience for your stockists, but it also positions your brand as a committed partner invested in their success, ultimately driving sustained growth and profitability for your business.

Designed to help B2B brands craft a cohesive and impactful media and content strategy that seamlessly integrates owned, earned, and paid media channels. We recognise that in today's competitive landscape, it's essential to create a unified brand narrative across all touchpoints, whether in print, digital, or social media. Our approach begins with a thorough analysis of your brand's goals and target audience, allowing us to develop a tailored omni-channel media plan that maximises your reach and engagement.

 

We work to ensure that every piece of content, from press releases to social media direction, aligns with your brand's voice and objectives, while strategically leveraging paid media to amplify your message and earned media to build credibility. The result is a powerful, integrated media strategy that drives awareness, engagement, and conversion, ensuring your brand stands out in the crowded industry landscape.

Tailored to help B2B brands forge powerful alliances that drive brand awareness, advocacy, and stockist acquisition. Strategic partnerships can unlock new opportunities by connecting your brand with complementary businesses, influencers, and industry leaders who share your values and audience. We begin by identifying potential partners whose strengths align with your business goals, then develop a partnership strategy that maximises mutual benefits.

 

Whether it's through co-branded campaigns, joint product launches, or cross-promotional initiatives, these partnerships are designed to extend your brand's reach, enhance credibility, and attract new stockists. By fostering strong, mutually beneficial relationships, we help position your brand at the forefront of the industry, creating a network of advocates that amplifies your message and drives sustained growth.

Designed to help brands create a dynamic and effective ambassador initiative that drives brand awareness, advocacy, and user-generated content (UGC) creation. By recruiting passionate brand advocates, we help you build a community of ambassadors who not only believe in your products, but are eager to share their experiences with their own audiences. These ambassadors serve as authentic voices for your brand, creating organic buzz and generating high-quality UGC that can be leveraged across your marketing channels.

 

We guide you in selecting the right ambassadors, crafting compelling incentives, and developing a program structure that aligns with your brand values and goals. Through this targeted approach, your brand will benefit from increased visibility, enhanced credibility, and a steady stream of genuine content that resonates with your target audience, ultimately driving engagement and growth.

A bespoke service to help B2B brands execute a seamless and impactful product or service launch. We understand that a successful launch requires a comprehensive plan that covers every stage—pre-launch, during launch, and post-launch.

 

Our approach begins with an in-depth analysis of your target market, competitive landscape, and brand positioning, allowing us to craft a tailored strategy that builds anticipation and maximises impact. During the pre-launch phase, we focus on generating buzz through targeted marketing campaigns, strategic partnerships, and influencer engagement. As the launch unfolds, we ensure that your messaging is consistent and amplified across all channels, from social media to direct outreach, capturing the attention of your audience and driving conversions. Post-launch, we implement strategies to sustain momentum, gather feedback, and optimise ongoing marketing efforts to ensure long-term success. This holistic approach not only ensures a strong initial impact but also sets the stage for continued growth and brand loyalty.

Designed to help B2B brands successfully expand their reach and capitalise on international opportunities. Leveraging your success in the current market, we guide you through the complexities of entering new territories, ensuring a smooth and strategic transition. Our approach begins with a thorough analysis of potential markets, identifying regions with the highest demand and aligning them with your brand’s strengths.

 

We then develop a customised market entry strategy that considers local consumer behavior, regulatory requirements, and competitive dynamics. From adapting your product offerings to suit regional preferences, to establishing distribution channels and building local partnerships, we provide comprehensive support at every stage. By crafting a strategic plan that mitigates risks and maximises opportunities, we enable your brand to expand its global footprint confidently, driving growth and establishing a strong presence in new markets.

Our events strategy consulting service helps brands navigate the myriad of opportunities within the professional industry landscape, ensuring you show up at the right events and maximise your return on investment. We start by identifying the most beneficial platforms for your brand—whether trade shows, industry summits, or exclusive networking events—based on your goals and target audience.

 

Beyond just securing your presence, we craft a comprehensive strategy that includes a closed-loop nurture sequence to capture and convert leads into loyal stockists. This involves everything from pre-event marketing to attract attention, to on-the-ground activation that sparks meaningful connections, and post-event follow-ups designed to build lasting relationships. With this holistic approach, your event participation becomes a powerful tool for brand visibility, lead generation, and stockist acquisition, driving measurable results for your business.

Our brand activation consulting service is crafted for brands ready to break free from the typical industry mold and make a bold statement. We specialise in developing innovative, high-impact activations that capture attention, spark conversations, and generate buzz.

 

By thinking outside the box and taking calculated risks, we help brands cut through the noise and resonate with your audience in unexpected, memorable ways. Whether it’s an experiential pop-up, a disruptive campaign, or a daring PR stunt, our approach ensures that every activation aligns with your brand values while pushing boundaries to stand out. With a focus on creativity and strategic execution, we aim to amplify your brand’s awareness and secure PR traction, positioning you as a leader willing to challenge the status quo in the industry.