THE NUMERS FROM OUR OWN BACKYARD, AND THE CONSULTANCY THAT HELPS YOU ACT ON THEM
INDEPENDENT RESEARCH AND CONSULTANCY FOR THE AUS AND NZ PROFESSIONAL HAIR AND BEAUTY INDUSTRY
Most industry research looks at beauty from a global height, which makes for big headlines and very few answers for a brand selling into salons in Ballarat or clinics in Brisbane. Inside Industry zooms in on Australia, with original data on how salon and clinic owners buy and where the market is heading, and then Tamara sits down with you to turn it into decisions about your range, your pricing, your stockists and the team calling on them.
HOW BRANDS USE INSIDE INDUSTRY
01
DATA THAT DESCRIBES THIS MARKET
Booking values, client spend, retail attachment and category movement are drawn from [Australian salon software platforms, confirm partner wording] and published every quarter, so you are planning against what is happening in Australian salons and clinics instead of a global average that was never measured here.
02
THE SALON OWNER'S SIDE OF THE STORY
What Salon Owners Want asks the people who buy from you how they choose a brand and where the sale is won or lost, which is the conversation most brands never get to have with their own accounts.
03
A CONSULTANT WHO HAS SAT ON YOUR SIDE OF THE TABLE
Tamara spent ten years on the brand side before she started counting, so a session with her moves quickly from what the numbers say to what you should do on Monday morning, whether that is a pricing call or a stockist plan that has stalled.
04
A FIELD TEAM THAT WALKS IN KNOWING MORE
The BDM Development Program puts the same research in front of the people visiting salons and clinics every day, so your BDMs understand the market and the salon owner of 2027, and they have a clear framework for growing every account they call on.
WHY AUSTRALIA, AND WHY IT MATTERS
MOST INDUSTRY RESEARCH IS WRITTEN GLOBALLY, BUT DOESN'T RELATE LOCALLY
The global reports make interesting reading, and they are pretty good at describing what is happening to beauty as a whole, but they are usually built on American and European spend, and they say very little about a salon owner in regional Victoria deciding whether to take on a new brand. Australian professional beauty has its own structure and its own way of buying, and when a brand plans against someone else's market, the gap tends to show up months later in slow sell-through and stockists who drift away.
Inside Industry zooms in on our own backyard. The research is original and Australian, it is written by someone who has worked on the brand side of the counter, and it comes with the option of sitting down with her to work out what it means for your business. That second part is the reason most brands come to us, because a number only becomes useful once someone has helped you decide what to do with it.
“
AFTER READING THE 2026 INSIDE INDUSTRY REPORT, I COMPLETELY REWROTE OUR SALES CALENDAR FOR THE NEXT FOUR MONTHS.
LILLIANE CARON · FOUNDER, CARONLAB
WAYS TO WORK WITH INSIDE INDUSTRY
STEP INSIDE,
FROM WHATEVER VERTICAL YOU PLAY IN
01
INTELLIGENCE
SUBSCRIPTION
The membership for brands, distributors, suppliers and agencies who want the Australian data as it is published. Members read every report in full with the tables behind it, along with the Monday deep dives, the 2027 Trend Report a month before it goes public, and [a quarterly briefing where Tamara walks through what changed].
$99 A MONTH OR $1,000 A YEAR
02
STRATEGIC CONSULTING
For founders and brand teams with a decision on the table. It starts with a Strategic Session, where Tamara works through your question against the data and leaves you with a clear written recommendation, and brands who want her across the work for longer move into Momentum or Partner. Tamara advises and your team delivers, so the thinking stays inside your business.
03
THE BDM DEVELOPMENT PROGRAM
For brands and distributors with a field team calling on salons and clinics. Three 90-minute modules, run virtually or in person, cover the industry landscape and the salon owner of 2027 in the first two sessions and account development in the third, so your team walks into every visit with something worth saying. Modules can be booked one at a time or together, either as a fortnightly virtual series or as a full-day workshop.
WHO READS IT, AND WHO WORKS WITH US
“Thank you Tamara, we are fortunate to have industry insights like this available to us. The beauty industry and retail landscape are changing so quickly, having access to relevant, reputable data plays a crucial role in our ability to support therapists and help the industry thrive. Looking forward to the next edition!”
MARKETING MANAGER · CARONLAB
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industry readers on the list, most of them on the brand side
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reports published since 2024
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field teams trained through the BDM Development Program
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keynotes built on the data in the last twelve months
THE DETAIL
THE QUESTIONS BRANDS ASK US FIRST
Who is Inside Industry for? +
Is the data truly Australian? +
Do I need a membership to work with Tamara? +
How does a Strategic Session work? +
What does Intelligence cost? +
What stays free? +
Can my whole team use a membership? +
THE CONSULTANT BEHIND THE NUMBERS
TAMARA REID
Tamara has spent close to twenty years in professional beauty, ten of them on the brand side across sales, education, marketing and distribution, and she founded Inside Industry so the industry she grew up in would have research of its own. She still writes every report herself, which is why a session with her moves so quickly from the data to the decision, and why BDM teams leave her workshops with something they can use on their very next call.